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| Eric Lundquist | |||
| Opinion: After Google and Sun held a press conference, the buzz was overpowering, and sometimes that is all that is required to move markets, shake the competition and get customers to consider new alternatives. |  | |
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Once, when mainframes ruled the Earth, IBM could make or break its competitors by merely mentioning the name of the next generation of big iron. The early announcement of a new mainframe could freeze the entire market as customers held off purchasing or leasing any new boxes until the next IBM system appeared. A simple price change would roil the market for months. It was indeed the time when dinosaurs ruled. | ||
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